PORTFOLIO

Highlights from Second Street Design Studio projects.

WEBSITE REVAMPS

Clients: A Home Away From Home, A Free Senior Living Referral Service (www.ahomeawayfromhome.com); Stanley R. Hoffman Associates, Urban Economics and Financial Consultants (www.stanleyrhoffman.com)
Problems Solved: With both original sites the navigation had been confusing and inconsitent; in one, the logo appeared on a some but not all pages; page and font sizes varied erratically; and the looks were plain and unwelcoming. Second Street Design Studio revamped the sites to convey the feel of the companies (warm and welcoming for AHAFH, cool and businesslike for SRHA) and create a positive interface for viewers to easily obtain information about their services.

 

 

PROMOTIONAL WEB CONTESTS

Clients: KABC-TV, E!Online
Project Issues: Web contests were advertised on TV, to which hundreds of thousands of people would visit the sites. We designed multiple mini-sites on tight deadlines, which were approved by the TV companies as well as their sponsors such as Mercury Sable, Paris Las Vegas, Cirque du Soleil, Neiman Marcus, Carls Jr., Monday Night Live Football. Liased with web hosting and special media companies.

 

 

DATABASE & E-COMMERCE SITES

Clients: Michael Steinhardt Judaica Collection (www.steinhardtjudaica.com),
Aunt Gussie's Cookies & Crackers
Project Issues: Database-driven programming for art catalog and e-commerce solutions for bakery online store provided by Richard Grossman.

CONTENT MANAGEMENT WEBSITES

Clients: Beth Shir Shalom, Stanley R. Hoffman Associates, Carolyn Applegate
Software: WordPress, Adobe Contribute/Dreamweaver
Purpose: Created sites that would allow clients to update their sites themselves within the design framework.

 

 

MULTIPLE MEDIA PROJECTS

Client: Stephen Fife/Cune Press "Best Revenge"
Media: Designed book jacket for book by Stephen Fife, as well as website and postcards to promote the book.

CD COVERS

Clients: Mrs. Hobbs & Ketchup Soup (self-promo)
Skills: Photography, photo manipulation, and illustration skills were used to create artwork to convey the feeling of songs.
Credits: Ketchup Soup CD artwork is a collaborative effort of lovemando and Mrs. Hobbs/Diana Hobstetter.

FLYERS

Clients: Accordion Babes Revues, Ketchup Soup (self-promo)
Skills: Photography, photo manipulation, and illustration skills were used to create artwork to promote events.

 

POSTCARDS

Clients: Tech III, Inc., Naked With Shoes Performance, The Mrs. Hobbs Experiment
Skills: Photo manipulation, and illustration skills were used to create artwork to promote events.

 

VIDEO DIRECTION/PRODUCTION

Clients: Naked With Shoes Performance
Skills: Filming, editing

 

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RICH MEDIA SITES

Clients: Naked Juice, Mrs. Hobbs

 

SOCIAL MEDIA STRATEGIES

Clients: Naked With Shoes, Ketchup Soup, Mrs. Hobbs